Found then Found was a name and brand creation for a company who were initially looking to create a second hand furniture store. I challenged this idea and created a distinctive brand positioning that felt much bigger and more engaging than what you’d usually expect from a second hand furniture shop.
This developed into a community project to find furniture that was unwanted and to involve young creatives from universities to reinvent the furniture and then sell to the public. 5% of the profits would go back to the chosen charity of the original owner.
The stencil serif logotype was created to show the development and movement of each piece. The brand was given a brand story and each piece was able to tell a story. This made each piece memorable and ensured that the brand would stand out against competitors.